The Mainstage blog

Clipping campaigns, broken down.

Deep dives into the biggest clipping campaigns of the moment, what they reportedly spent, how the operation actually worked, and what any operator can take from it. We read the receipts on the campaigns making headlines so you can see the machine behind the virality: the clipper counts, the CPM math, the volume, and the line between a real distribution system and an undisclosed view-farm.

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