Clipping campaigns, broken down.

Deep dives into the biggest clipping campaigns of the moment, what they reportedly spent, how the operation actually worked, and what any operator can take from it. We read the receipts on the campaigns making headlines so you can see the machine behind the virality: the clipper counts, the CPM math, the volume, and the line between a real distribution system and an undisclosed view-farm.

1 post

Short-form clips stacked across feeds, the output of a clipping operation

Case studies

The Clavicular clipping campaign, broken down

A 20-year-old streamer reportedly spends around $650,000 a month on roughly 950 clippers to manufacture 2.2 billion views. Here is how the machine works, and what it teaches anyone running a campaign.

3 min read · May 27, 2026

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