The Mainstage blog

Guides for running creator campaigns.

Mainstage guides are step-by-step playbooks for operators running clipping and creator campaigns that pay on performance. Each one breaks down a single piece of the operating model, writing a Brief creators can run without a call, choosing a payout model, reviewing submissions against the rules, and verifying results before money moves, so the campaign you launch holds up under scrutiny instead of becoming a giveaway with extra steps. They are written by the team that builds Mainstage and drawn from real campaigns: what belongs in the Brief, how to price on CPM, when clips beat original posts, and how to read the reporting afterward. If you are about to run your first campaign, start with the guide that matches the format you have in mind, then keep the rest as a reference for the operating model around it.

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